Under The Crust
Grown from inception to sale.
Established in 2011, Under the Crust showed exponential growth, expanding into distribution channels including direct-to-consumer, mobile + delivery, wholesale, large-scale events, and e-commerce.
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Williams Sonoma - Southwest Region
The Food Network
The Grammy Awards - featured vendor
California Bridal + Wedding Expo - 4 consecutive years
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Proprietary, custom-designed 1955 Ford retrofitted bakery truck
Trademarked Logo and tagline
Wholesale vendor contracts
Proprietary recipes - sold with the company
Annual Revenue Growth
